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Rite Aid launches Miracle Balloon campaign

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CAMP HILL, Pa. — Rite Aid Corp. has kicked off its 22nd annual Miracle Balloon campaign for Children’s Miracle Network Hospitals, a nonprofit group that raises funds for children’s hospitals.

Rite Aid_Childrens Miracle NetworkThe drug chain said Monday that through April 30, customers can support their local children’s hospital by buying $1 paper Miracle Balloons at any Rite Aid store and receive $7 in coupon offers for a variety of items sold at Rite Aid.

Rite Aid associates also will plan and host various community fundraisers to help raise additional funds, including golf tournaments, yard sales, car washes and other special events. Members of Rite Aid’s management team, too, dedicate a day each summer to washing cars and participating in an obstacle course outside the company’s headquarters in Camp Hill, Pa.

“Thanks to our caring associates, supportive customers and generous supplier partners, in 2015 Rite Aid raised $6.3 million for the 95 local Children’s Miracle Network Hospitals we support across the country,” Ken Martindale, CEO of stores and president at Rite Aid, said in a statement.

“Rite Aid is proud of its longstanding relationship with Children’s Miracle Network Hospitals, and we look forward to another successful campaign this year, raising much-needed funds to benefit the sick and injured children in the communities we serve,” added Martindale, who also is president of The Rite Aid Foundation.

Since becoming a partner in 1994, Rite Aid has raised more than $75 million for Children’s Miracle Network Hospitals, making the company the organization’s sixth-largest corporate partner. Funds raised by Rite Aid help to provide pediatric equipment, treatments, research, therapy programs and charitable care benefiting sick and injured kids.


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