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Actress Shay Mitchell to be face of Bioré for 2016

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NEW YORK — Bioré Skincare has signed up actress Shay Mitchell as its latest brand ambassador.

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New Biore ambassador Shay Mitchell behind the scenes at the skin care brand’s photo shoot.

The Kao USA skin care brand said Mitchell will serve as the face of the Bioré brand for 2016 and be featured in upcoming campaigns for the Bioré’s new Baking Soda Cleansers that hit retail store shelves earlier this year.

Harnessing the cleansing power of baking soda, the Baking Soda Cleansers work to deep-clean dirt and oil from pores while gently exfoliating dry flaky skin, making both cleansers effective for combination skin, Bioré noted. Plans call for Mitchell to help introduce Bioré Baking Soda Pore Cleanser and Bioré Baking Soda Cleansing Scrub.

The Baking Soda Pore Cleanser is a dual-action liquid cleanser that deep cleans and exfoliates, leaving skin feeling soft, clean and smooth, according to Bioré. A concentrated powder, the Baking Soda Cleansing Scrub foams up on contact with water, leaving skin 2.5 times as clean as a basic cleanser, the company said.

Bioré Skincare products may be purchased in select food, drug and mass merchant stores.

A renowned actress, author and blogger, Mitchell has been featured in modeling campaigns from Bangkok to Barcelona. She has starred in hit television series, is the co-author of a novel about a trio of young Hollywood hopefuls, and is the co-founder of a popular lifestyle website and blog.

Along with Bioré, Kao USA’s roster of beauty and personal care brands includes Ban antiperspirant deodorants, Total Refresh Cooling Body Cloths, Jergens and Curél hand and body lotions and John Frieda Frizz-Ease, Luxurious Volume, Sheer Blonde, Beach Blonde, Brilliant Brunette, Radiant Red, and Precision Foam Colour professional hair care products.


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