RangeMe said Thursday that Albertsons plans to use the solution across all of its 19 banners, which include more than 2,200 supermarkets and 1,700-plus in-store pharmacies in 35 states and the District of Columbia under such names as Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs.
Designed for retail buyers and suppliers, RangeMe’s platform uses a simple dashboard to put thousands of products at retail buyers’ fingertips, making it easier to find and compare products. Automatic alerts are sent to buyers when new products meet their selection criteria.
By streamlining new product discovery, the solution gives retail buyers a more efficient way to source innovative new products and manage the inbound product submission process, RangeMe said.
“This new technology directly benefits our customers and employees alike,” Mark Panzer, senior vice president of pharmacy, health and wellness at Albertsons Cos., said in a statement. “By implementing the RangeMe platform, our teams can quickly locate and stock shelves with products that our customers want, like organic health and beauty products or local items or brands. It saves us time and money, which is passed on to our shoppers.”
On the flip side, RangeMe provides suppliers increased control over the marketing of their products and greater access to retail buyers. Suppliers can upload full details of their products to RangeMe for buyers to review. The ability to easily view key product details — such as product claims, marketing support and distribution information — makes it easier for buyers to discover and evaluate potential opportunities, according to the company.
“Our buying teams are very aware that there are products out there waiting to be discovered,” stated Pat Dennis, group vice president of GM, health and beauty merchandising for Albertsons Cos. “RangeMe makes it easy for suppliers to show us their products and company capabilities, so our national sales managers can ensure a good fit for our customers and company before moving forward.”
Through the platform, suppliers know when their products are being viewed and can receive feedback from buyers. Meanwhile, buyers can instantly contact suppliers of interest or track a product to be alerted of updates. RangeMe noted that because its solution enables buyers and suppliers to concentrate on finding relevant and trending products, customers benefit from a broader selection in store aisles.
“We are extremely excited to partner with such a leading-edge retailer as Albertsons Cos.,” commented Nicky Jackson, founder and chief executive officer of RangeMe. “As Albertsons Cos. continues strive to be the ‘Favorite Local Supermarket’ across the communities they serve, our technology will bring greater efficiency to their product sourcing process and give their category buyers the tools they need to win at the shelf.”
Other retailers leveraging the RangeMe platform include Ahold USA, Target, Winn-Dixie, Bi-Lo, Sam’s Club, Whole Foods Market, Gelson’s Market, Sprouts, SpartanNash, Sephora, LuckyVitamin and Jet.com.
RangeMe said it serves more than 45,000 active suppliers, representing over 170,000 managed products, and the company is adding about 1,000 suppliers each week.
“We are on track to have 100,000 product suppliers in the platform by the end of 2017,” Jackson added.