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Amazon Prime Day sizing up as record-breaker

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SEATTLE — Amazon.com Inc. said its Amazon Prime Day sale was on track to be the biggest shopping event in its history by sales.

Third-party sellers sold over 50% more items on the site by noon local time than in the same time frame last year, Amazon said on July 11 in a statement.

The sales event, aimed at customers with a $99 yearly Prime membership, listed discounts on 100,000 products offered during a 30-hour window that started at 9 p.m. ET on July 10. Many of the offers were in the $5 off to $10 off category.

Alexa-powered devices were flying off the virtual shelves during the shopping event. Amazon said it had sold twice as many Alexa-powered devices in the United States as it did during last year’s Prime Day. Globally, it has tripled last year’s Prime Day sales of the Echo family of devices, the company said on July 11.

Amazon put a lot of hype into the Echo devices for this year’s Prime Day, slashing the price of the flagship Echo speaker in half to $89.99 and discounting the Echo Dot by $15 to $34.99. Amazon has been the early leader in the voice market, and it is taking advantage of that momentum to build several other Alexa-powered devices.


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