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Google selects IRI to join measurement partners program

Google selects IRI to join measurement partners program

CHICAGO — Google has selected IRI as a partner for marketing mix analyses as part of the new Google Measurement Partners program. Google designed the program to provide top quality and choice to its advertisers across seven specialization areas. IRI’s selection is the latest advance in its ongoing relationship with Google to provide high-quality data

Innovus Pharma enters into pilot program with CVS Pharmacy

Innovus Pharma enters into pilot program with CVS Pharmacy

SAN DIEGO — Innovus Pharmaceuticals, Inc. announced that it has entered into a pilot program with the nationwide pharmaceutical chain CVS Pharmacy to sell the company’s product Androferti, to increase sperm quality. The CVS men’s health in-store clinic pilot program will promote Androferti in 12 to 20 stores. If successful, the CVS pilot program could lead

SheaMoisture goes natural with new collection

SheaMoisture goes natural with new collection

NEW YORK — Consumers  are seeking natural products with balancing, detoxifying and restorative properties. SheaMoisture answers the call with its new Green Coconut & Activated Charcoal Purifying & Hydrating collection for the body, face and hair. The brand has a 27-year-old history of providing innovative products using high-quality and culturally authentic natural ingredients to fulfill unmet consumer needs. SheaMoisture’s

NACDS addresses DIR fees, other “access agenda” priorities

NACDS addresses DIR fees, other “access agenda” priorities

ARLINGTON, Va. – The National Association of Chain Drug Stores (NACDS) has submitted comments to Health and Human Services Secretary Alex Azar in response to the agency’s request-for-information on drug-pricing public policy issues. “We believe there are numerous opportunities to achieve the goals of lowering the financial burdens on patients and making prescription drugs more

PCMA issues statement on FDA biosimilar action plan

PCMA issues statement on FDA biosimilar action plan

WASHINGTON — Pharmaceutical Care Management Association (PCMA) president and chief executive officer Mark Merritt released the following statement on the Food and Drug Administration’s (FDA) new Biosimilars Action Plan: “We applaud the FDA for taking important steps toward approving more biosimilars in the United States. We are encouraged the FDA has designed a system that allows manufacturers

Express Scripts subsidiary expands services to healthcare providers

Express Scripts subsidiary expands services to healthcare providers

ST. LOUIS and BLUFFTON, S.C. — eviCore healthcare, a subsidiary of Express Scripts Holding Company,  is adding 100 jobs in St. Louis as part of expanding its services to healthcare providers. eviCore, the industry leader in evidence-based medical benefit management services, is a subsidiary of Express Scripts with headquarters in Bluffton, South Carolina, and offices in seven

Henkel opens “Beauty Insights” center in Germany

DUSSELDORF – Henkel recently opened its new consumer tests center located at its headquarters here. In the new “Beauty Insights” center, the company said that its Beauty Care experts can now observe consumer habits and directly transform insights into the design and development of new products. “Consumers use our Beauty Care products in their own

CVS Health increases commitment to vets

CVS Health increases commitment to vets

WOONSOCKET, R.I. — CVS Health today announced the expansion of the company’s participation in the Department of Defense SkillBridge Initiative, which helps service men and women transition from military life to private sector civilian careers, to new locations in Hampton Roads (Virginia) and Schofield Barracks (Hawaii). Active duty military at these bases can begin training with

House passes OTC Monograph Reform Legislation

House passes OTC Monograph Reform Legislation

WASHINGTON — The U.S. House of Representatives has passed H.R. 5333, the Over-the-Counter Monograph Safety, Innovation, and Reform Act of 2018 – bipartisan legislation sponsored by Representatives Bob Latta (R, Ohio), Diana DeGette (D, Colo.), Energy and Commerce Health Subcommittee Chairman Michael Burgess (R, Texas), Energy and Commerce Health Subcommittee Vice Chairman Brett Guthrie (R, Ky.),

Amazon Prime Day breaks online shopping records

Amazon Prime Day breaks online shopping records

SEATTLE — On a day (and a half) with more than one million deals worldwide offered exclusively to Prime members, sales this Prime Day surpassed Cyber Monday, Black Friday and the previous Prime Day, when comparing 36-hour periods, making this once again the biggest shopping event in Amazon history. Prime members worldwide purchased more than 100 million products during this

Upsher-Smith launches vigabatrin under brand name Vigadrone

MAPLE GROVE, Minn. —  Upsher-Smith Laboratories  announced the launch of Vigadrone (vigabatrin) for Oral Solution, 500 mg, a fully substitutable, AA-rated generic version of Sabril (vigabatrin) powder for oral solution. The product was approved by the U.S. Food and Drug Administration (FDA) on June 21, 2018. The Vigabatrin powder market had U.S. sales of approximately $333 million for the 12 months

Doritos, Busta Rhymes search for hip-hop’s next big star

Doritos, Busta Rhymes search for hip-hop’s next big star

PLANO, Texas — This summer, Doritos Blaze and Busta Rhymes have fans spitting fire in more ways than one. With “Blaze The Beat,” Doritos and Busta are searching for the newest hip-hop star to share the stage with a major headliner at a music festival later this summer, and potentially open doors on a new career.

Oui by Yoplait intros French style indulgence

Oui by Yoplait intros French style indulgence

MINNEAPOLIS —  Oui by Yoplait, the French style yogurt sold in a glass pot, has released Oui by Yoplait Petites.  Yoplait Petites will be sold in pairs of small 3.5 oz. glass pots and available in four indulgent flavors including Sea Salt Caramel, Chocolate with Shavings, Dark Chocolate Raspberry and Caramelized Apple. Crafted using the same cup set technique

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