ASHEVILLE, N.C. — Avadim Technologies Inc. has rolled out Theraworx Relief, an over-the counter topical pain reliever at major U.S. pharmacies, including Rite Aid.

Avadim said Tuesday that Theraworx Relief is a user-friendly, fast-absorbing foam and spray that can be applied daily to prevent muscle cramps and spasms or as needed to release a cramp quickly and reduce muscle soreness.

The new product comes in a 7.1 oz. foam or spray bottle and can be found in the pain relief aisle at drug stores and other pharmacy retailers.

Unlike other topical muscle therapies that provide a superficial heating or cooling sensation, Theraworx Relief’s formula is made from a proprietary blend of safe ingredients that work with the body’s natural functions to alleviate and prevent cramps and spasms, according to Avadim. Safe for daily use, the product doesn’t interfere with medications or other topical products, the

“Theraworx Relief is unlike anything that’s currently on the market today,” stated Steve Woody, chief executive officer of Avadim Technologies. “Millions of Americans suffer from leg cramps and spasms, but there’s nothing that works without requiring a prescription or resulting in side effects. Whether it’s a muscle cramp in your calf, foot, or thigh, Theraworx Relief works quickly to both prevent and alleviate cramps and spasms.

“We look forward to becoming the most trusted over-the-counter therapy as we alleviate muscle cramps for the millions of Americans that struggle with this chronic health problem every day,” Woody added.

Avadim said the Theraworx Relief launch is being supported by an advertising campaign produced by GR Match, LLC, an affiliate of El Segundo, Calif.-based Guthy-Renker, a leading direct-to-consumer marketer. Television commercials are scheduled to air in the fourth quarter of this year.