NEW YORK — BIOTA Botanicals has launched a new website for its U.S. customers, BiotaUSA.com.

Content on the new site spotlights the BIOTA Botanicals Advanced Herbal Care and BIOTA Botanicals Proactive Herbal Care brands, hair care tips and where-to-buy information.

The site also introduces BIOTA’s new membership program, Beautiful Hair. Members of the program can benefit from savings of up to 60% off the company’s popular Advanced Herbal Care Shampoo, Conditioner and Leave-In Serum. Members are also eligible for home delivery of a three-month supply every 90 days, and they receive ­advanced announcements of new products and services, plus special offers.

“Since introducing the BIOTA brand to the U.S. market in 2011, we’ve worked diligently to build a relationship with our consumers so that we’re sure to be providing the products they want and the service they deserve,” stated John Van Houten, general manager for North America at BIOTA International LLC.

With the launch of the new website, BIOTA said that it’s also intensifying all social media, leveraging efforts across multiple platforms, including Facebook, Twitter, Pinterest and YouTube.