CHICAGO — Crest 3D White Glamorous White Whitestrips has received the American Dental Association’s ADA Seal of Acceptance.

Procter & Gamble said Monday that Crest 3D White Glamorous White Whitestrips is the only home-use tooth bleaching product to receive the ADA seal.

The Crest Whitestrips mold to the shape of teeth and come off cleanly, according to P&G. The product is recommended for use once a day for 30 minutes.

“We want people to know that our whitening technology has been thoroughly vetted by a trusted third party for dental professionals and users alike,” stated Paul Sagel, P&G research fellow and Crest Whitestrips inventor. “When it comes to whitening, there can be some misunderstanding around how effective and safe whitening treatments are to the user. We hope having the ADA seal will provide users even more clarity and confidence in their whitening choice with Crest 3D White Glamorous White Whitestrips.”

In May, the ADA Council on Scientific Affairs accepted Crest 3D White Glamorous White Whitestrips based on the finding that the product is safe and effective in whitening natural teeth when used according to the manufacturer’s instructions, P&G reported. Last year, the council developed rigorous requirements for safety and efficacy in this new category, the company noted.

“Crest 3D White Glamorous White Whitestrips clearly met these requirements and were awarded the ADA Seal of Acceptance, assuring consumers that this product is both safe and effective for home-use tooth bleaching,” commented John Dmytryk,  chair of the Council on Scientific Affairs Seal subcommittee.