PRINCETON, N.J. — Dr. Reddy’s Laboratories has launched a new logo and new brand initiative under the theme Good Health Can’t Wait.

The new logo is described as an expression of empathy and dynamism, which helps keep patients at the center of everything that Dr. Reddy’s does.

“Empathy helps gain insights into patients’ needs, and dynamism enables Dr. Reddy’s to address these needs — innovatively and with agility. The heart on the logo depicts empathy and caring, while the circles connote dynamism and responsiveness,” cochairman GV Prasad explained at a gathering of employees, adding that the new identity reflects Dr. Reddy’s constant effort to understand the unmet and under-met needs of patients as well as the company’s swift action to solve them.

The objective of the rebranding is to develop a unifying, patient-centric approach to meet new and daunting challenges that patients are facing.

The rebranding will be executed in stages: In the first phase, the corporate brand has transitioned to the new identity. Phase two will see the new identity transitioning on to the company’s product packaging.

Prasad pointed out that over the past 31 years Dr. Reddy’s has grown from a manufacturer of active pharmaceutical ingredients into a multinational pharmaceutical brand, with operations in over 25 countries.

“Our belief ‘Good Health Can’t Wait’ lends new meaning to our core purpose of accelerating access to affordable and innovative medicines,” he said.

“Our goal throughout this journey has always been singular: to ensure expensive medicines are within the reach of patients. Our focus has always been the patient.”