Known for its spherical lip balms, eos said Monday that Crystal provides nourishing oils for weightless hydration while reinventing the category.
Eos Crystal features what the company called a never-before-seen transparent lip balm. The balm’s skin-smart formula contains shea butter and botanically sourced pure oils, including coconut, avocado, sunflower, castor seed and aloe.
“We strive to continually elevate the lip care category,” stated Nancy Chan, vice president of marketing for eos. “Crystal’s wax-free formula, rich in pure nourishing oils, is the biggest lip care breakthrough since the launch of our original sphere. It provides consumers with an alternative sensorial experience that offers lip hydration without the heaviness of beeswax or mineral oils. Crystal’s weightless hydration represents the next generation of lip care.”
Crystal’s elevated, pearlized-finish and pyramidal package also marks a design departure from eos’ current sphere-shaped lip balms. The new product comes in hibiscus peach and vanilla orchid flavors, and its moisturizing formula expands the brand’s consumer base to vegan users, according to eos.
The company added that Crystal’s wax-free formula provides hydrating benefits comparable to the brand’s signature Organic Spheres.
“We have done rigorous testing on Crystal, and we’ve created an exceptional formula,” commented Mike Wong, executive vice president of research and development at eos. “We sought out the highest-quality natural and organic oils and, after years of development, the final product delivers superlative hydration without any heavy feeling on the lips.”
Eos Crystal Lip Balm will be available at all major U.S. retailers that carry the brand, including Walmart, Walgreens, CVS Pharmacy, Target, Ulta Beauty and Kohl’s, as well as online.