Quebec City-based drug chain Familiprix is rolling out a new banner.

The company said late Tuesday that the updated logo marks its 35th year in business and better reflects its mission: professional services offered by pharmacist-owners committed to innovation and progress.

The chain encompasses 335 pharmacies in Quebec and New Brunswick.

“At Familiprix, we take the health and well-being of our customers very much to heart, and it’s this approach that has set us apart for 35 years. We are widely recognized as caring health professionals who work closely with our patients. From the creation of our distribution centre to the development of our Priorx laboratory software, we are constantly innovating,” stated Albert Falardeau, president of Familiprix and a pharmacist-owner.

The new logo is being applied to each of the chain’s store formats: Familiprix, Familiprix Extra and Familiprix Clinique.

“The rejuvenation and updating of our logo will enhance its visual impact while maintaining recognizable similarity with the current logo. Its design will stand the test of time and enable us to introduce it gradually in our pharmacies over the coming years,” according to Andre Rheaume, vice president of marketing.

During the past year, Familiprix launched the Familiprix My Pharmacy mobile app and online health profile, which the company said are the first in a series of interactive services being introduced. And this winter, the retailer plans to roll out a new advertising platform.