Retail News Breaks
Bartell continues anniversary celebration with new contest
June 14th, 2010
SEATTLE – As part of its 120th anniversary celebration marketing, Bartell Drugs has launched the "Magical History Tour," a contest focusing on fun facts about Washington's Puget Sound.
The drug store chain said Monday that it developed the contest in collaboration with HistoryLink.org and the Seattle Times "Newspapers In Education" program.
Each Monday through Aug. 23, a new clue will be released at www.HistoryLink.org/Bart and the Monday edition of the Seattle Times. Contestants can locate "Bart" — Bartell Drugs' historic delivery truck character — to get clues to historical sites in the Puget Sound region where the answers may be found.
Contestants submitting weekly answers will be entered into weekly prize drawings. Prizes include many local trips, such as a group tour and treats at Theo's Chocolates and a family pass to Woodland Park Zoo, as well as Bartell gift cards and much more. The end-of-summer grand prize drawing will be for a family vacation at Great Wolf Lodge.
Answers can be dropped off at the photo counter of any of Bartell's 57 drug stores in King, Pierce and Snohomish counties or mailed to the company's office in Seattle.
In an interview earlier this year, chairman and chief executive officer George Bartell noted that the chain's 120th anniversary will be a pillar of its marketing this year.
"This year is our 120th anniversary, and we're trying to play it up as big as we can. We're going to do a lot of fun things for our customers and employees in terms of contests and things of that nature," Bartell told Chain Drug Review. "Hopefully, it will make the year more exciting for everybody."
Anniversary-related marketing efforts include television and radio spots that highlight Bartell Drugs' history, a weekly anniversary ad, an anniversary sweepstakes, health clinics with special pricing, and a variety of community events, among other initiatives.
"The 120th anniversary is a great opportunity for us to really get out in front of a lot of people and tell them our story," Bartell said in the interview. "We hear people all the time saying they like to shop local. We hear that a lot. They appreciate the fact that we are local and that we're tied more closely to the community than our competitors are."
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