As part of its Generation Rx educational campaign, the Cardinal Health Foundation is launching an online video game to teach teens about the dangers of prescription drug misuse and abuse.


Cardinal Health Foundation, Generation Rx, prescription drug misuse, prescription drug abuse, online video game, Trauma, Edheads, Gail Wheatley, Betsy Walker, Cardinal Health, National Drug Facts Week, drug abuse










































































































































































































































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Cardinal Health online game teaches teens about Rx abuse

January 15th, 2014

DUBLIN, Ohio – As part of its Generation Rx educational campaign, the Cardinal Health Foundation is launching an online video game to teach teens about the dangers of prescription drug misuse and abuse.

Called Trauma, the game puts students in an emergency room to learn how prescription drug abuse played a role in a car accident involving high school students.

Cardinal Health said Wednesday that the online game, called Trauma, is targeted at students from middle school to college and allows them to perform medical exams and work with the emergency room doctor and pharmacist to find out what kind of trauma occurred.

The students learn how the abuse of prescription drugs played a role in a car accident involving two high school students. The free game takes 15 to 20 minutes to complete.

The Cardinal Health Foundation collaborated with Edheads, a nonprofit group based in central Ohio that specializes in educational web development, to design the learning game.

"Edheads' success in teaching science, technology, engineering and math education through online, interactive games matches perfectly with our interest in introducing new and different Generation Rx programming," Betsy Walker, community relations manager at Cardinal Health, said in a statement. "It's exciting to educate teens and young adults about a very serious topic like prescription drug abuse in a way that is engaging and nontraditional."

To play Trauma, students can visit Edheads.org, select Trauma from the "Choose an Activity" section and then click "Start." They also can download the free Edheads app and play the game on an Apple or Android smartphone or tablet.

Cardinal added that the game can be integrated into parents' and teachers' efforts during National Drug Facts Week, which runs Jan. 27 to Feb. 2. The health observance initiative is designed to inform teens about drugs and drug abuse via community-based events and educational activities on the Web and on television, as well as through contests.

"We were thrilled to bring together a trauma-related activity with Cardinal Health Foundation's long-term commitment to drug abuse prevention education," stated Gail Wheatley, executive director at Edheads. "The resulting activity is an engaging way to learn science, learn more about various medical careers, but most of all it's a great way to learn the dangers inherent in abusing prescription drugs."

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