Retail News Breaks
CVS launches new spin on weekly circular
October 17th, 2013
WOONSOCKET, R.I. – CVS/pharmacy is putting a new twist on the weekly sales circular with the debut of a personalized, digital version called myWeekly Ad.
CVS is promoting the new myWeekly Ad in a multichannel campaign called "What's Your Deal?".
Calling the offering a "first of its kind," the drug chain said Thursday that myWeekly Ad creates a new experience by leveraging its ExtraCare loyalty program to customize the circular for each shopper, making it easier for customers to save time and money.
For example, CVS said, shoppers using myWeekly Ad no longer have to browse each page of a paper circular to find deals that interest them. After signing up for the digital circular, each user will immediately see which of their favorite items are on sale that week, including frequently bought items or hot deals in categories that might be of interest to that customer. Personalized ExtraCare savings and rewards can also be found in one place.
Features of myWeekly Ad include "Your Deals," which highlights products on sale each week that individual users buy most often; "Recommended Deals," which suggests deals from the weekly circular that customers might be interested in based on the categories and products they've bought in the past; and "ExtraCare Savings," which enables shoppers to quickly scan all personalized savings and rewards available and choose to print or use "Send to Card" to digitally send select offers to their ExtraCare card before shopping.
In addition, the "myShopping List" function lets customers build their own digital shopping list with the deals they'd like to use each week. The tool tells the customer exactly which aisle at their local store has each of the products on their list, which can be shared as well as printed, e-mailed or viewed on a mobile phone. The "myPurchase History" feature maintains secure buying history for users to reference. Customers can view the items they've purchased over the past 18 months and see if they are on sale or add any of them to their current shopping list.
Users, too, can access information on all items that are part of an offer on a given week, eliminating confusion about whether a specific product is part of the sale. They also can see their personalized offers on CVS.com and access myWeekly Ad via their mobile devices and tablets. And there's a "Sneak Peek" feature that allows shoppers to see next week's deals three days before the traditional circular is distributed on Sundays. Those enrolled can check back every week for new deals and can subscribe to e-mail notifications to find out when new offers are available.
CVS is promoting myWeekly Ad through "What's Your ?," a 360-degree marketing, advertising and social media campaign featuring celebrities Joan Rivers, Nick Cannon and George Hamilton. The retailer said the promotion highlights how it's a "unifying shopping destination for all of these different characters – with something for everyone."
"Our What's Your Deal? campaign is a tongue-in-cheek way for us to unveil the savings revolution that is myWeekly Ad, where we've created a personalized circular that is as unique as each of our customers," Rob Price, chief marketing officer at CVS/pharmacy, said in a statement. "CVS/pharmacy's myWeekly Ad is a convergence of technology and customer insights that revolutionizes savings. It acts as a matchmaker for our customers and their best deals."
Customers sign up for myWeekly Ad at cvs.com/myweeklyad by using an existing ExtraCare card number and CVS.com account information. New users can register online for an ExtraCare card and/or CVS.com account if they don't have one.
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