Retail News Breaks
CVS rolls out Salma Hayek beauty collection
August 10th, 2011
WOONSOCKET, R.I. – CVS/pharmacy has introduced Nuance Salma Hayek, an exclusive line of cosmetics and skin care, hair care and body care products co-developed with actress Salma Hayek.
The beauty collection, which includes more than 100 products, is the first complete beauty line developed by an actress in partnership with a national retailer, CVS said Wednesday. News that the drug store chain would roll out a Salma Hayek beauty care line had surfaced this past spring.
"CVS/pharmacy's leadership in beauty for the past decade has been demonstrated by a long list of first-to-market innovations for our beauty customers," Mike Bloom, executive vice president of merchandising and supply chain for CVS/pharmacy, said in a statement. "Our partnership with Salma Hayek in creating a premium beauty line that is accessible to all women takes our beauty leadership and innovation to the next level. We are proud to introduce this highly-anticipated line, Nuance Salma Hayek, exclusively to CVS/pharmacy customers."
Described as "premium yet approachable," products in the Nuance Salma Hayek line are priced at $2.99 to $19.99.
The collection's categories include Nuance Salma Hayek Skincare, specially formulated with natural fruit extracts and essential oils to address multiple skin care concerns like aging, loss of hydration, and uneven tone and texture; Nuance Salma Hayek Cosmetics, including products for the face, eyes and lips; Nuance Salma Hayek Haircare, addressing the needs of all hair types with formulations for fine hair, dry hair and chemically treated hair; and Nuance Salma Hayek Body, including treatments that combine nourishing botanicals and natural fruit extracts to help create more youthful, hydrated and radiant-looking skin.
According to CVS, Hayek thoroughly tested every product in the line, partnering with formulators to ensure the highest standards and results.
"I wanted to create a line of premium beauty products that were both effective and affordable using the ingredients and knowledge passed down to me from my grandmother," Hayek said in a statement. "My partnership with CVS/pharmacy allowed me to be truly involved in every aspect of product development, bringing my vision to life in making a line that is available to all women, who are entitled to preserve their youth no matter what."
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