Retail News Breaks
CVS/pharmacy introduces healthy snacks
July 1st, 2014
WOONSOCKET, R.I. – A chainwide effort to make it easier for customers to make health-conscious decisions when shopping for food and snacks has been rolled out by CVS/pharmacy with the launch of Gold Emblem Abound, a new brand of snack products.
It includes more than 40 wholesome items that are free from artificial flavors and preservatives.
"We are excited and very proud to introduce the Gold Emblem Abound brand of healthier snacks and grocery items to our customers. We developed the line to taste great and help people on their path to better health," says George Coleman, vice president of merchandising, store brands and quality assurance. "We are confident that our customers will love the products as much as we do."
Gold Emblem Abound offers customers a range of snacks including snack bars, trail mixes, dried fruit, popcorn and rice chips. Each product in the line is free of artificial flavors and preservatives and contains no trans fats. Additionally, Gold Emblem Abound includes products that are gluten free certified, sodium free and cholesterol free and contain sources of protein, fiber, omega-3s, probiotic cultures and potassium. The line also includes champion ingredients such as superfood chia and superfood baobab.
Nutritional benefits are clearly identified on the bright green packaging. The line offers tasty, high-quality snack options at affordable prices ranging from $2.19 to $10.99.
Besides the new product line, CVS/pharmacy is kicking-off an in-store tagging program called Fit Choices, which takes the guesswork out of finding healthier options throughout the consumables department. The new Fit Choices tags guide shoppers in their selection of edible products and allow customers to find items that suit their individual dietary needs, focused on four categories: "Heart Healthy," "Sugar Free," "Gluten Free" and "Organic."
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