Retail News Breaks
CVS/pharmacy launches 'Beauty Board'
June 22nd, 2011
WOONSOCKET, R.I. – CVS/pharmacy has gone live with the Beauty Board, a panel of beauty care and style experts who will provide interactive content and advice for the CVS Beauty Club Facebook Page.
The drug store chain said Wednesday that the Beauty Board provides more benefits for the over 8 million customers who have joined its ExtraCare Beauty Club. Introduced in January, the ExtraCare Beauty Club is an extension of CVS' ExtraCare loyalty program and provides additional rewards on beauty purchases and other beauty-specific benefits.
Accessed via the CVS Beauty Club Facebook page, the Beauty Board offers beauty care advice and information from a panel of experts.
The Beauty Board is accessed via a dedicated tab on the CVS Beauty Club Facebook page that includes welcome videos from each expert, video responses to fans' beauty and style questions, how-to makeup and trend advice, and seasonal product recommendations.
Fans can interact with the Beauty Board by asking questions through the Facebook wall as well as through discussion tabs and monthly live chats. The Beauty Board will also provide beauty and style content for the ExtraCare Beauty Club e-mail newsletter.
Members of the Beauty Board, CVS said, include Mickey Williams, a celebrity makeup artist and hairstylist who often lends beauty expertise on leading national broadcast shows; Nichelle Pace, founder and editor of StyleMom, a popular blog for helping women maintain their style, beauty and self-identity even after motherhood; and Keiko Lynn, an emerging fashion designer and style writer who provides readers with style and trend advice through her personal blog.
"The ExtraCare Beauty Club takes the value of ExtraCare to the next level for our beauty customers by offering additional beauty-specific rewards," Cheryl Mahoney, vice president of beauty care for CVS/pharmacy, said in a statement. "The introduction of the Beauty Board allows us to expand the beauty benefits by offering interactive expert advice for our members' specific beauty needs. The Beauty Board is the latest enhancement in our effort to personalize the beauty experience for our customers."
ExtraCare Beauty Club members get a 10% off beauty shopping pass upon enrollment, $5 in ExtraBucks rewards with every $50 in qualifying beauty purchases and $3 in ExtraBucks rewards on the member's birthday, as well as special beauty offers throughout the year. Members also receive e-mail newsletters with exclusive coupons, tips and new product information.
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