Retail News Breaks
Duane Reade to roll out HP photo centers
July 7th, 2009
NEW YORK – Duane Reade Inc. plans to deploy Hewlett-Packard photo publishing technology throughout its stores.
Under a new agreement with HP, the drug store chain aims to roll out HP Photo Center solutions in more than 200 locations in the metropolitan New York area, according to the Palo Alto, Calif.-based technology vendor.
The move follows a successful pilot program of the technology last year in key Duane Reade stores, which HP said achieved up to 50% year-over-year improvement versus the chainwide average in the in-store photo category.
Plans call for Duane Reade to install a mix of HP Retail Publishing Solutions across its stores. In middle- to high-volume locations, the HP Photo Center will provide front- and back-of-counter operations to enable customers to order instant 4×6-inch and 5x7-inch prints, 8×10-inch enlargements, and such products as photo books, calendars, greeting cards, posters and archive DVDs.
And in stores without a photo lab, the HP Photosmart Express instant-print kiosk will allow Duane Reade customers to make 4x6-inch prints and photo CDs.
"Making this level of quality digital photofinishing convenient through HP kiosks and full-service counters across 200 of our stores is one more way we can be relevant and helpful to our customers on a daily basis," Joe Magnacca, chief merchandising officer for Duane Reade, said in a statement.
Duane Reade operates 253 stores in the greater New York area.
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