Retail News Breaks
Health Mart showcases mobile app
October 15th, 2013
ORLANDO, Fla. – Health Mart is providing on-the-go Rx services with the launch of the Your Pharmacy Online mobile application.
The 3,100-store pharmacy franchise, part of McKesson Corp., spotlighted the new digital tool Monday at the Annual Convention and Trade Exposition of the National Community Pharmacists Association in Orlando, Fla.
With the mobile app, users can set up Refill Reminders, for which patients can manage the frequency of the refill alerts, and RxReady Notifications, for when prescriptions are ready to be picked up. They also can request refills by entering a prescription into the app, which prompts the refill request to be sent to the pharmacy by fax or directly into the pharmacy management system.
Other functions include the ability to view in-store promotions and events as well as get point-to-point directions to the nearest pharmacy location.
The mobile app is the latest component of McKesson's Your Pharmacy Online pharmacy website.
"The Your Pharmacy Online mobile app provides Health Mart pharmacies with digital communications capabilities, letting the pharmacy and patient interact in a new and convenient way," Eyad Farah, senior director of retail product development at McKesson U.S. Pharmaceutical, said in a statement. "This cost-effective technology increases communication, which can lead to improved patient medication adherence and drive positive health outcomes while increasing prescription volume."
The Your Pharmacy Online app is available in the Apple App Store for iPhones and in the Google Play Store for Android phones.
According to McKesson, the app has been downloaded more than 2,000 times in the first month alone and has received strong reviews.
"The reception to the Your Pharmacy Online mobile app among Health Mart customers has already been tremendous, and we continue to see new user adoption each day," Farah stated.
"To remain competitive and stay connected with their patients, community pharmacies must have comprehensive digital capabilities to showcase their pharmacy's distinctive personality and services. The full Your Pharmacy Online offering provides online marketing solutions that contain the store’s social media, monthly Health Mart specials, newsletters, and a Health Mart vitamin finder to help customers sell their front-end products,"
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