Retail News Breaks
Hy-Vee adopts Rx patient messaging system
March 13th, 2013
ST. LOUIS and WEST DES MOINES, Iowa – Hy-Vee Inc. is slated to offer a direct-to-patient messaging program from LDM Group that stands to help its pharmacy customers better adhere to their medication regimens.
Called CarePoints, the LDM messaging solution delivers patient-centric health and wellness information to customers to improve their health outcomes, the companies said Tuesday. Hy-Vee announced that it's adopting the program as part of its move to join LDM's pharmacy network.
Pharmacy staff distribute CarePoints personalized messages, which are printed in real time, with patients' prescriptions at the point of sale. The targeting message is based on current therapy and medication history, including information about a patient's prescription as well as information about the condition being treated.
CarePoints is integrated with the pharmacy system and is delivered within the pharmacy workflow.
"Here at Hy-Vee, we understand that the pharmacist's job today entails much more than simply preparing and distributing prescriptions," Bob Egeland, vice president of pharmacy at Hy-Vee, said in a statement. "Our pharmacy patients consider us to be a partner in their health. By joining forces with LDM and the leading-edge technologies it offers, we empower our pharmacists to deliver adherence support to patients so they remain compliant with their medications."
LDM noted that CarePoints can include educational, adherence and financial incentives that promote positive patient behavior. Pharmacies such as Hy-Vee, too, can use the program to inform patients about in-house health services, promotions and private-label products.
"We are pleased to welcome Hy-Vee to our rapidly expanding network of retail pharmacies," stated Mark Heinold, chief executive officer of LDM Group stated. "We are committed to helping Hy-Vee patients become more compliant with their medication and ultimately improve overall health outcomes with our CarePoints messaging platform."
Hy-Vee operates more than 230 supermarkets, most with pharmacies, in eight Midwestern states, as well as about 20 stand-alone drug stores.
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