Retail News Breaks
Kmart program offers incentive for Rx transfers
October 4th, 2010
HOFFMAN ESTATES, Ill. – Kmart is giving consumers added incentive to consolidate their prescriptions at its pharmacy through its "Transfer for a Cause" program.
The discount store chain said Monday that the new prescription transfer incentive program offers customers rewards and, in recognition of Breast Cancer Awareness Month, the opportunity to help drive donations to The Breast Cancer Research Foundation.
From now until the end of October, for each qualifying prescription transferred Kmart Pharmacy customers will receive up to a $20 Kmart gift card. Customers may be eligible to receive up to $100 in Kmart gift cards by transferring their qualifying prescriptions — up to five transferred prescriptions per household — to Kmart Pharmacy.
Kmart said it also will donate $5 to The Breast Cancer Research Foundation from every eligible prescription transferred to Kmart Pharmacy (up to five transferred prescriptions per household) between now and Oct. 31, with a minimum donation of $10,000.
"In addition to helping raise funds for The Breast Cancer Research Foundation, consolidating prescriptions is a simple step customers can take that will help give them even more control of their health," Robb Ayshford, divisional vice president of pharmacy administration for Kmart, said in a statement. "Recognizing that the number of customers who have multiple prescriptions is increasing, it's even more important for them to maintain all of them at one pharmacy. At Kmart, our knowledgeable pharmacists will review all prescriptions to help reduce the chance of a drug interaction."
Kmart reported that according to the National Center for Health Statistics, more than 31% of Americans use two or more prescription drugs, a 5% increase over the last 10 years. The retailer said that a key advantage for customers who consolidate their prescriptions at its pharmacy is that Kmart pharmacists can help them better understand the medications they are taking.
Kmart Pharmacy has more than 900 locations nationwide.
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