Retail News Breaks
More Rite Aid, Save-A-Lot co-branded stores open
October 11th, 2010
CAMP HILL, Pa. – Rite Aid Corp. said five more stores co-branded Save-A-Lot Food Stores/Rite Aid Pharmacy have opened in Greenville, S.C.
The drug store chain said Monday that the openings follow the Sept. 27 debut of the first co-branded Save-A-Lot/Rite Aid Pharmacy in Easley, S.C., which has seen a promising response from customers so far.
Rite Aid announced in early September that it has entered into a licensing agreement with Save-A-Lot, a Supervalu Inc. supermarket chain, to add its discount, limited assortment grocery concept to 10 Rite Aid stores in the Greenville market. The stores continue to be owned and operated by Rite Aid.
About 75% of the nonpharmacy part of each store is devoted to Save-A-Lot, according to Rite Aid. Grocery products offered by Save-A-Lot include a limited selection of fresh meat, processed smoked and packaged meat, fresh produce, frozen food, dairy and dry groceries.
The remaining four stores in the 10-store test remain open during conversion to the co-branded concept and are scheduled to be completed later this month, Rite Aid said. Two of the four stores are located in Simpsonville, S.C., and the other two are located in Greer and Travelers Rest, S.C.
"The response by customers to our new co-branded store in Easley has been great, and we're excited that we're now able to expand the concept to five more locations," Rite Aid chief operating officer Ken Martindale said in a statement. "By co-branding with Save-A-Lot, we're able to continue offering the Rite Aid pharmacy services and health and beauty items people have come to expect and at the same time offer high-quality grocery products like fresh meats and produce at great prices. We're pleased to provide even more quality, convenience and value at the Greenville stores."
Commented Save-A-Lot president and chief executive officer Bill Shaner, "This exciting new format, featuring aspects of both a traditional Rite Aid pharmacy and Save-A-Lot food store, provides added convenience and value to our consumers in the Greenville area. Save-A-lot is committed to offering local shoppers an easy way to save, with high-quality groceries at everyday low prices — typically up to 40% less than traditional grocers."
Rite Aid has more than 4,700 stores in 31 states and the District of Columbia. Save-A-Lot operates almost 1,200 stores in 39 states from Maine to California.
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