Retail News Breaks
Navarro enlists indoor billboard ad firm
October 14th, 2010
MIAMI – Navarro Discount Pharmacy has tapped StoreBoard Media to help expand its retail advertising network.
The regional drug chain said Thursday that StoreBoard Media is the nation's largest in-store billboard network, delivering 1.2 billion gross impressions every month.
"We have heard great things about StoreBoard Media and are eager to begin participating in their ad network," Cristy Leon-Rivero, vice president of marketing at Navarro, said in a statement. "Their custom-designed security pedestal advertising will 'dress up' our entranceways and provide another enhancement to our customers' overall shopping experience."
Brands and companies that have advertised with StoreBoard Media include Cadbury, Coca-Cola, Nestle, Kraft, Unilever, CBS Television, Wyeth, L'Oreal, Alberto Culver, Hershey's, American Greetings and Schick.
"We welcome Navarro Discount Pharmacy to our retail ad network and look forward to working closely with them to deliver compelling brand messages for their customers as they are about to make purchase decisions," commented Doug Leeds, chief executive officer of StoreBoard Media.
Navarro Discount Pharmacy operates 28 drug stores in the Miami area.
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