Retail News Breaks
Navarro launches liquor outlet, Spanish-language website
June 4th, 2012
MIAMI – Navarro Discount Pharmacy has opened a liquor store operation adjacent to one of its drug stores in the Miami Beach area.
The new liquor outlet is situated near a Navarro drug store in Sunny Isles, Fla.
The Hispanic-owned pharmacy chain said the 600-square-foot liquor store, located on Collins Avenue in Sunny Isles, Fla., has a separate entrance and is stocked with Navarro’s extensive collection of domestic and imported wines and liquors.
"Adding the liquor store in Sunny Isles was a unique opportunity that we decided to take advantage of," Cristy Leon-Rivero, vice president of marketing for Navarro, said in a statement. "It is also another way for us to continue to serve our customers and offer the [discount] value proposition they are accustomed to at Navarro."
Navarro also has launched a Spanish-language version of its Navarro.com website. Visitors click on the 'En Español' link at the top of the home page to change the site language to Spanish.
The company said Navarro.com En Español includes video and rich media content on family- and health-related topics as well as product reviews, prescription management tools and e-commerce purchasing capabilities for all of the retailer's signature products. Customers can refill prescriptions, check order status and buy unique products such as Cuban coffee, pastelitos, ethnic cookies, Cuban bread and domino tables, along with over-the-counter and beauty care items.
The chain's full Vida Mia private-label bilingual product line, which includes over 300 SKUs, is also available via Navarro.com En Español.
Earlier this year, the drug chain opened its 31st store, in Pembroke Pines, Fla. The outlet is part of the retailer's three-year, 22-store expansion strategy throughout the state.
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