Retail News Breaks
Navarro program boosts customer experience
June 1st, 2010
MIAMI – Navarro Discount Pharmacies has launched what it calls its Customer Experience program, aimed at saving customers time and money while enhancing their shopping experience by providing more convenience and pharmacy services.
Under the program, the 28-store South Florida drug chain is offering free delivery of prescriptions to a customer's home or office anywhere in Miami-Dade County, as well as compounding pharmacy services with free delivery.
Navarro noted that its new compounding pharmacy is especially useful for customers with topical pain management/diabetic neuropathy, skin care, diabetes, dermatological (cosmetic) and veterinary (small animal) needs. The compounding services are completed within 24 hours.
And after a successful pilot test, Navarro is now offering its pediatric pharmacy window for working mothers and parents in four locations in Miami. The window is identified with specific signage and provides expedited service and attention by a dedicated Navarro representative who takes the prescription, consults with the pharmacist and ensures that the prescription is dispensed promptly, according to the retailer.
Navarro also is extending hours at three stores, now open from 6 a.m. to midnight, and may offer extended hours at other stores if the need arises. The chain, already known for its broad fragrance selection and discount pricing, said it also will now match any lower fragrance prices offered at competing retailers.
"In today’s economy, it is especially important to offer customers new and improved pharmacy services, added value and competitive prices," Cristy Leon-Rivero, vice president of marketing at Navarro, said in a statement. "As a locally owned pharmacy chain, the new Customer Experience program enhances our customer's shopping experience, builds loyalty and sets us apart from the competition."
Navarro's stores cater to the Hispanic market and offer many products and services not typically found in traditional drug stores, such as wireless phones, designer fragrances and in-store health clinics.
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