Retail News Breaks
Rite Aid opens latest wellness store
June 23rd, 2014
BEVERLY HILLS, Calif. – Rite Aid Corp. officially took the wraps off the latest version of its "wellness store" format here on Monday.
President and chief operating officer Ken Martindale, Beverly Hills Mayor Lili Bosse, local community partners and Rite Aid associates took part in a ribbon-cutting ceremony at the outlet, located at 300 North Canon Drive.
The store recently underwent a major remodeling and now features the latest iteration of the retailer’s wellness concept.
"Since first introducing our wellness store design in 2011, we’ve worked tirelessly to ensure our stores provide the products and clinical pharmacy services to deliver on our mission of helping our customers achieve their individual wellness goals," said Martindale.
"Our North Canon Drive store is the latest example our ever-evolving wellness store format, featuring our most successful merchandising concepts as well as new innovations, resulting in a one-of-a-kind shopping experience to the Beverly Hills community."
First introduced in 2011, Rite Aid’s wellness store format provides products, resources and information to help customers and their families live healthier lives. The company has continuously modified and enhanced the design of more than 1,300 stores nationwide to date. Rite Aid anticipates remodeling another 450 stores to feature the wellness store format by the end of fiscal 2015.
The scope of the Beverly Hills project included a total remodel and enlargement of the pharmacy; a reconfigured check-out area; the redesign of several key departments, including beauty and over-the-counter medicines; and the addition of a Fresh Day Café and patio area, where customers can enjoy Coffee Bean & Tea Leaf beverages, fresh baked goods, sandwiches and Rite Aid’s own Thrifty ice cream.
Upon entering the store, customers see the contemporary look and feel of the expanded beauty department that now offers several new prestige cosmetic and skin care lines.
Also new to the store is a Rite Aid Beauty Adviser, who is specially trained to assist shoppers with all beauty brands the drug carries.
"The Beverly Hills store is a great example of how we are aggressively evolving the wellness store format to identify concepts that perform well and can be broadly applied to future remodels and test new concepts, like our Fresh Day Café," Martindale noted.
"Going forward, we will continue to push the envelope in leveraging our wellness stores to launch and expand innovative merchandising concepts, with the ultimate goal of delivering a more personal and engaging customer experience."
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