Retail News Breaks
Rite Aid raises awareness of heart health
January 30th, 2013
CAMP HILL, Pa. – For American Heart Month in February, Rite Aid Corp. is offering customers free Heart Health guides in stores and online.
The drug chain said Wednesday that along with the 12-page, full-color Heart Health guides, available at pharmacy counters and RiteAid.com/heart, it's enabling customers to support the American Heart Association's Go Red For Women movement with the purchase of a red dress paper pin-up.
Free 12-page, full-color Heart Health guides – Available at Rite Aid pharmacy counters nationwide in February and beyond, these guides were d
Developed with the American Heart Association, the Heart Health guides are designed to help consumers learn about the risks of heart disease and how to lower those risks by making healthy lifestyle changes. The printed guide is available at Rite Aid pharmacies during February and throughout the year online.
Rite Aid pharmacists also are available for consultation on prescription and over-the-counter medications as well as on heart health topics, such as how vitamins and supplements like fish oil can promote cardiovascular health. Customers, too, can ask for a complimentary blood pressure reading from a Rite Aid pharmacist, who can explain their results plus recommend a good home blood pressure monitor. Free Rite Care Prescription Advisor Reports also can give people on cardiovascular-related medications and other prescriptions a better idea of how well they're complying with their regimens.
"In many cases, the path to a healthier heart begins with just a few simple lifestyle changes," Robert Thompson, executive vice president of pharmacy at Rite Aid, said in a statement. "Rite Aid's free, 12-page Heart Health guide was developed with the American Heart Association and is a great first step on the path to better heart health. With the help and support of Rite Aid pharmacists, our customers can commit to and achieve their heart health goals all year long."
During February, Rite Aid customers can support Go Red For Women by buying red paper dress icons at checkout. In exchange for a $1 donation, customers can sign a dress and show their support for the issue of women and heart disease. A long-time supporter of Go Red For Women, Rite Aid has raised nearly $2 million for the American Heart Association.
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