Retail News Breaks
Save Mart campaign fosters heart health
February 4th, 2013
MODESTO, Calif. – Save Mart Supermarkets has kicked off a yearlong campaign to raise customer awareness about the risks of heart disease.
The regional food and drug retailer said Friday that in support of the American Heart Association's Go Red For Women movement, it plans a range of initiatives that include pharmacy health fairs with preventive health screenings and shelf tags placed throughout its stores that identify heart-healthy products.
In addition, the campaign includes specially-produced television and radio commercials for the campaign, digital media featuring real-life survivors and heart healthy recipes, Pinterest sweepstakes at http://on.fb.me/YHsDUz, participation in the AHA's Heart Walks and employee events.
Overall, Save Mart has committed to raising more than $400,000 this year to help increase awareness and foster education about heart disease.
"I am proud to announce our year-long support of the AHA and its Go Red For Women movement," Steve Junquiero, Save Mart's president and chief operating officer, said in a statement. "Heart disease is the No. 1 killer of women in our country, with one in three being diagnosed each year. We, as a company and as individuals, are committed to building awareness and raising funds to help protect the heartbeat of our homes."
Save Mart operates 226 supermarkets, most with pharmacies, in northern and central California and in northern Nevada under the banners Save Mart, S-Mart Foods, Lucky, Maxx Value Foods and FoodMaxx.
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