Retail News Breaks
Shoppers Drug Mart adds to lineup of exclusive beauty labels
October 16th, 2009
TORONTO – Shoppers Drug Mart this week launched Baléa, an exclusive line of hair and skin care products designed to offer quality and affordability.
Products range from facial wipes and lip balms to shampoos, body lotions and foot creams, according to the company. The new health and beauty lifestyle line encompasses seven sub-brands: Baléa Kids, Baléa Hair, Baléa Face, Baléa Hand, Baléa Body, Baléa Bath and Baléa Shave.
The retailer said Baléa is available exclusively at more than 1,160 Shoppers Drug Mart and Pharmaprix stores across Canada.
By the end of this year, the new line will include more than 130 items, and plans call for hundreds more to follow in 2010, the company added.
"Canadians are looking for trusted, go-to brands for their important everyday health and beauty needs, and Baléa answers this demand," Luchien Hoving, senior vice president of global sourcing, corporate brands and exclusives at Shoppers Drug Mart, said in a statement. "Shoppers Drug Mart has established itself as a destination for health and beauty aids, offering innovative and quality brands and products. Baléa is a welcome addition to our house of brands and will provide our customers with an elevated sensory experience in this category."
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