Retail News Breaks
Walgreens rebrands in-store clinics
July 29th, 2013
DEERFIELD, Ill. – Walgreen Co. has introduced Healthcare Clinic as the new name for its more than 370 in-store clinics. The new banner replaces the Take Care Clinic name that has stood since the brand’s inception in 2004.
A national rebranding is expected to be complete by the end of August.
In addition to seeing the name change in stores, consumers will be directed to visit the Healthcare Clinic’s new website, www.walgreens.com/clinic.
"The new Healthcare Clinic allows us to leverage the strength of the Walgreens brand to help attract and introduce new patients to our retail clinic services, while creating a more seamless health care experience serving a wide variety of patient needs," said Dr. Jeffrey Kang, Walgreens’ senior vice president of health and wellness services and solutions. "The health care landscape is evolving, and with a diverse and expansive collection of assets, Walgreens is uniquely positioned to play an integral role in addressing the needs of patients, payers and providers by helping to lower costs to the system while helping more people get, stay and live well."
Take Care Health Systems LLC will remain a subsidiary of Walgreens, as well as the practice management company for Healthcare Clinics.
The clinic rebranding represents the further alignment of Walgreens health care assets and affiliations under a singular, trusted brand identity. Healthcare Clinic nurse practitioners and physician assistants are part of a network of more than 70,000 health care professionals across Walgreens pharmacy, Walgreens Infusion Services, Walgreens Specialty Pharmacy and other lines of business. Other recent health initiatives such as the formation of accountable care organizations (ACOs), clinical affiliations, and expansion of Medicare Part D programs, help advance the company’s mission to transform the role of community pharmacy by providing more comprehensive care options, delivering a differentiated patient experience and solidifying Walgreens position as a strategic partner of choice.
Healthcare Clinics will continue to offer the same affordable and convenient services, with a focus on prevention, wellness and the monitoring and management of chronic conditions.
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