Next week, all Walgreens stores will host "Night at the W" to celebrate the drug chain's involvement in the People's Choice Awards.


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Retail News Breaks

Walgreens stores to hold 'Night at the W'

January 2nd, 2013

DEERFIELD, Ill. – Next week, all Walgreens stores will host "Night at the W" to celebrate the drug chain's involvement in the People's Choice Awards.

The retailer said Wednesday that on Jan. 10 Walgreens beauty advisers, along with products from CoverGirl, Olay, Pantene and Crest, will be available to help customers attain their own "red carpet" looks for free. Customers will also receive a copy of the "Red Carpet Guide to Glamour."

In addition, "Night at the W" attendees can participate in a sweepstakes for a chance to win a trip for two to the 2014 People's Choice Awards or one of 1,000 Red Carpet Gift Boxes, which include CoverGirl Eye Enhancer, CoverGirl Perfect Point Eye Liner, Pantene Expert Age Defy Shampoo, Olay Regenerist Microsculpting Serum and Crest 3D Vivid White Toothpaste.

"As we ring in the new year and awards show season, it's a perfect time for our customers to try out a new look, and we're excited to help them do that by hosting 'Night at the W' nationwide on Jan. 10,” Shannon Curtin, divisional vice president and general merchandising manager for beauty, personal care and seasonal at Walgreens, said in a statement. "These events give our customers a chance to see all of the latest and greatest beauty products we have to offer."

The People's Choice Awards, to be held in Los Angeles, airs live on CBS television on Jan. 9. The awards show bills itself as the only one of its kind, with the public voting for fan favorites in movies, music and television.

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