Supplier News Breaks
Arctic Ease teams up with IRONMAN
May 14th, 2014
PHOENIXVILLE, Pa. – Cold and compression therapy product maker Arctic Ease had entered a three-year partnership with the IRONMAN endurance sports platform.
Arctic Ease, owned by Gawi Healthcare LLC, said Tuesday that as an IRONMAN sponsor, it will be integrated into the IRONMAN North American triathlon series.
To support the active recovery of IRONMAN participants and spectators, Arctic Ease will provide cold and compression therapy sample wraps to event participants at North American IRONMAN and IRONMAN 70.3 events for the next three years. In total, Arctic Ease will donate over 300,000 wraps to race participants.
In addition, IRONMAN and IRONMAN 70.3 events will feature the "Arctic Ease Cool Relief and Reunion Zone" near the finish-line area, where triathletes and their supporters can reunite post-race while getting some much-needed soothing recovery. Arctic Ease will have an on-site presence throughout the race season at the IRONMAN Village, providing samples and allowing athletes to interact with their products. They will also be the title sponsor of the IRONMAN Finisher Day following each full distance IRONMAN event.
"IRONMAN is the perfect partner for Arctic Ease, as the organization promotes all of the qualities that the Arctic Ease user embodies," stated Arctic Ease president and chief operating officer Peter Costello. "The IRONMAN competitor cannot be tethered to cumbersome ice treatments while training or during recovery. Arctic Ease provides a practical solution for the treatment of their aches and pains."
To kick off the 2014 event season, Arctic Ease will launch the #EaseIntoKona Contest through the IRONMAN partnership. From May 15 to Aug. 15, Arctic Ease users can upload images or video to Facebook.com/ArcticEaseWrap showing how they wear Arctic Ease to soothe their day-to-day aches and pains and overcome obstacles to staying active. The grand prize winner will receive The Ultimate Recovery Day Prize: a trip for two to the IRONMAN World Championship presented by GoPro in Kona, Hawaii, on Oct. 11.
A reusable cooling wrap, the Arctic Ease Cold Therapy Wrap provides hours of relief without the need for refrigeration. The company noted that the product combines the benefits of cold and compression therapy with the ability for the user to remain active and mobile. Arctic Ease is easy to use — unroll, wrap and start healing — and the wraps are biodegradable, eco-friendly, anti-microbial and odor-free.
Retailers selling Arctic Ease include CVS/pharmacy, Albertsons, Stop & Shop, BJ's, Harmon and Vitamin Shoppe.
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