Supplier News Breaks
Banana Boat calls on consumers to get 'Sun Certified'
May 12th, 2011
SHELTON, Conn. – Banana Boat sun care is teaming up with The Skin Cancer Foundation to raise funds for skin cancer education initiatives by challenging 101,000 consumers to get "Sun Certified" this year.
The Energizer Personal Care sunscreen product brand said Wednesday that consumers who take a brief "Sun Certification" quiz at Facebook.com/BananaBoatBrand will get a "Sun Certified" badge to display on their own Facebook wall and trigger a $1 donation to support The Skin Cancer Foundation's sun education initiatives, for a total donation of up to $101,000.
"We are on a mission to inspire more people to use more sunscreen more often," stated Beth St. Raymond, director of Energizer Personal Care Sun Care. "An estimated 62% of American households don't use sun care products, and by working with partners like The Skin Cancer Foundation we hope to change that to ultimately reduce the incidence of skin cancer."
Banana Boat said the Sun Certification program is part of a "Sun 101" sun education campaign to give Americans the basic information they need to enjoy the sun while staying protected from UV rays. This season, the brand will also share advice from and host live conversations on its Facebook page with sun experts, including two-time Olympic gold medalist and U.S. women's soccer team captain Christie Rampone, dermatologist Julie Karen, and family lifestyle expert and magazine editor Amy Goodman.
"With skin cancer as the leading type of cancer in the U.S., it's become increasingly important that families know how to protect themselves from the sun," commented Perry Robins, M.D., president of The Skin Cancer Foundation. "We are proud to partner with Banana Boat in our ongoing efforts to raise awareness for this important issue."
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