Supplier News Breaks
Banana Boat extends sunscreen lineup
April 3rd, 2013
SHELTON, Conn. – Energizer Personal Care has launched Banana Boat Protect & Hydrate and Banana Boat Sport Performance CoolZone sunscreen lotions.
The company said Wednesday that Banana Boat Protect & Hydrate is a two-in-one formula that keep skins 100% hydrated for moisture that lasts all day while providing a broad-spectrum UVA/UVB sunscreen that protects against sunburn, damaging UV rays and the effects of skin aging.
Protect & Hydrate's fragrance-free, lightweight formula is designed for everyday use and provides soothing aloe vera and antioxidant vitamins C and E to leave skin feeling soft and looking healthy, according to Energizer.
Meanwhile, Banana Boat Sport Performance CoolZone is formulated to instantly cool and refresh skin on contact. With a crisp, clean scent, the sunscreen lotion provides broad-spectrum SPF 30 and 50, water-resistant (80 minutes) protection. Also available in a continuous spray, the sunscreen features advanced technology to help prevent sunburn and skin damage while delivering quick absorption and a nongreasy feel.
"Today's shopper is looking for their sun care products to provide additional benefits beyond UVA/UVB protection, or what we commonly refer to as 'Protection Plus,' " stated Carla Luca, senior brand manager of Banana Boat sunscreens. "New Protect & Hydrate and CoolZone sunscreen lotions deliver the added benefits shoppers want in their sun care products to accommodate both protection and skin care needs."
Banana Boat Protect & Hydrate sunscreen lotion and Banana Boat Sport Performance CoolZone sunscreens are available at drug chains and mass grocery retailers nationwide. Protect & Hydrate offers SPF 15, 30 and 50 protection at suggested retail prices of $9.99, $9.99 and $10.49, respectively. Banana Boat Sport Performance CoolZone offers SPF 30 and 50 protections retailing for $9.99 and $10.49, respectively.
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