Supplier News Breaks
Bellaboo tween/teen skin brand carried by Kinney Drugs
June 19th, 2013
LOS ANGELES – Bellaboo, a natural skin care line for tween and teen girls, has hit store shelves at Kinney Drugs.
Bellaboo's products include a facial wash, a facial exfoliator, a moisturizer, acne treatments and facial masks, as well as a starter kit.
The Australian niche beauty brand said Wednesday that Kinney Drugs has rolled out the complete Bellaboo range to 87 stores on planogram in its skin care section.
Bellaboo's products include All That Clean Skin Facial Wash, Buff Skin Facial Exfoliator and Gorgeous Skin Moisturize Dew, which are part of a three-step system that also comes in a starter kit. The brand also offers two acne treatments (EZ Zit Blitz Serum and Clear Skin Smoothie Face Mask) plus a pair of pamper masks (Berry Nice Face Fix Mask and Sweet Sin Chocolate Indulgence Face Mask).
Bellaboo said its Australian-created and -developed all-natural skin care line, now made in the USA, reflects the growing influence of the tween/teen beauty shopper. According to the company, this powerful consumer group is 15 million strong and has a skin care spend alone of $12 billion.
"I am thrilled that Bellaboo is on shelves at one of the premier retailers in upstate New York," stated Bellaboo creator and president Snezna Kerekovic. "Kinney dominates in this region, and our presence in its stores means that tweens/teens in that region now have ease of access to our all-natural skin care."
Bellaboo added that its launch kicks off with a back-to-school promotion of 25% off on any of its products.
Kinney Drugs operates 98 stores in central and northern New York and Vermont. The regional drug chain joins Ulta Beauty, Giant Eagle, drugstore.com and soap.com as the current U.S. retail outlets for Bellaboo.
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