Supplier News Breaks
Coty plans Katy Perry fragrance line
November 28th, 2012
NEW YORK – Coty Inc. has signed singing star Katy Perry to develop and market her own line of signature fragrances.
The company said Wednesday that as part of the project it will also distribute Perry's existing fragrance portfolio, comprised of Purr and Meow!, effective immediately.
Perry joins Coty's roster of brands, which include Calvin Klein, Chloe, Marc Jacobs and Playboy, among others.
"We are thrilled to have an artist as creative and talented as Katy Perry join us at Coty," commented Renato Semerari, president of Coty Beauty. "Katy is original and daring. Her unique approach to music and life will serve as the inspiration behind her innovative new scents and allow us to explore new avenues of scent creation."
An eight-time Grammy nominee, Perry is one of the best-selling recording artists of her era. Her album "Teenage Dream" has sold more than 5 million copies and 50 million single downloads to date and has remained in the Top 40 album charts since its release two years ago.
"I am honored to be working with Coty, which has produced some of my favorite fragrances," Perry said in a statement. "I'm excited to share what's next in my perfumed world as well as making Purr and Meow! more accessible worldwide."
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