Supplier News Breaks
Culturelle releases adult chewable probiotic
April 8th, 2013
CROMWELL, Conn. – Culturelle has launched an adult-strength chewable version of its probiotic supplement.
The company said Monday that Culturelle Digestive Health Probiotic Chewables enable easier daily probiotic consumption for the many adults who have difficulty swallowing pills.
The chewable, orange-flavored tablets contain 100% Lactobacillus GG, which aids digestive health and supports immune function and is the most extensively studied probiotic strain commercially available, according to Culturelle.
"A study cited by the American Medical Association found that 40% of Americans have difficulty swallowing pills, a fact reinforced by the many individuals who were unable to take our current formulation but saw its benefits with their family members," stated Michael Petschek, director of marketing at i-Health, maker of Culturelle. "We created the chewable version as a natural solution for this very large portion of the population, as well as for those who are looking for ways to simplify their daily routines in the quest for overall well-being."
Culturelle noted that it employs a proprietary packaging process that guarantees 10 billion live active Lactobacillus GG cultures at the time of use — a key distinction since many probiotic supplements indicate the number of active cultures at the time of manufacture.
Culturelle Digestive Health Probiotic Chewables are sugar-free and don't contain added colors, preservatives, dairy, yeast, gluten or lactose. The product is available at major food and drug retailers, including Walmart, CVS, Walgreens and Rite Aid, at a suggested retail price of $25.29 for 24 tablets.
Other Culturelle products include Culturelle Digestive Health Probiotic Capsules, Culturelle Kids Probiotic Chewables and Packets, Culturelle Health & Wellness Probiotic Capsules and Culturelle Vegetarian Health & Wellness Probiotic Capsules.
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