Supplier News Breaks
CVS, Navarro to carry Fresh Harvest snack bars
April 14th, 2010
NEW YORK – Fresh Harvest Products Inc. plans to roll out its Wings of Nature organic snack bars to CVS and Navarro Discount Pharmacies drug stores in South Florida.
The natural and organic food and beverage company said this week that the products will become available next month in about 80 CVS locations. The bars are slated to be displayed at the checkout counter, the company added.
"This is a great entry into another national chain. We will actively be working toward expanding throughout the state, as well as other regions throughout the country," Fresh Harvest chief executive Michael Friedman said in a statement. "We will now work aggressively toward a successful marketing program targeted to customers to increase our overall sales and distribution in South Florida."
Meanwhile, Fresh Harvest distributor Blue Gem Enterprises and its wholesale partner Mega Brands plan to roll out Wings of Nature bars to all of Navarro's 27 stores in Miami-Dade County during May. The product placement includes a countertop point-of-purchase display, Fresh Harvest said.
"This is a great opportunity to sell to one of the highest-quality Hispanic mega drug stores in South Florida," Friedman commented. "We believe Navarro will be a great partner for us to grow with and continue to build upon our foundation in Florida. We are looking forward to continuing the expansion of our Wings of Nature brand, as well as building our distribution points with Blue Gem."
In January, Fresh Harvest announced that 205 Walgreens drug stores in the Orlando, Fla., area began selling the snack bars. And earlier this week the supplier reported that sales of the Wings of Nature bars at Walgreens have been brisk and that reorders have been submitted several times to restock the shelves.
"We are encouraged to see such a positive consumer response to our Wings of Nature bars," Friedman stated. "Right out of the gate, several stores have sold out and continue to sell quickly. As we are building a strong foundation, we are very pleased with the customers' acceptance of our products, and we are actively working toward expanding our brand and distribution throughout Walgreens."
Fresh Harvest offers a line of organic snack products and beverages, including health bars, coffee bars and salsa under the Wings of Nature brand and beverages under the TeAloe name. The company also offers frozen pizza under the AC LaRocco brand and has a grocery product line of whole bean and ground coffees as well as beverages.
*Editor's Note: Article updated on April 15 to include news of Navarro distribution.
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