Supplier News Breaks
Depend unveils light bladder leakage solution for men
May 15th, 2013
DALLAS – Kimberly-Clark has launched Depend Guards and Shields, two new products for men with light bladder leakage.
The incontinence product brand said Wednesday that Depend Guards and Shields are designed to fit a man's body and can be worn securely in a man's own underwear.
According to the company, Depend Guards for Men fit like an athletic cup so they stay close to the body and bring maximum absorbency for larger surges. Meanwhile, Depend Shields for Men are ultra-thin and provide light absorbency for drips and dribbles.
Along with the new products, Depend announced a new program with former pro football star Tony Siragusa called Guard Your Manhood, which aims to help give men living with light bladder leakage the confidence to enjoy an active lifestyle.
Kimberly-Clark noted that about 23 million men experience bladder leakage, and many often rely on homemade or feminine solutions because of the lack products specifically for men. Light bladder leakage, too, is often a side effect of prostate cancer treatment.
Through Guard Your Manhood, Siragusa has joined Depend and is training men with light bladder leakage to get back in the game with tips and tools, including new Depend Guards and Shields. In return for Siragusa's involvement, Depend will donate $50,000 in his name to The V Foundation to help fund cutting-edge prostate cancer research.
"I'm proud to team up with Depend to help men going through a tough time realize they don't have to be embarrassed as a result of light bladder leakage," Siragusa said in a statement. "The Guard Your Manhood program is a manly way to let men know about solutions like new Depend Guards and Shields that will help them manage this common condition and it's a great opportunity to support The V Foundation at the same time."
Guard Your Manhood also involves a multifaceted commercial marketing program, including television and online advertising plus online videos featuring Siragusa that provide advice for men with light bladder leakage.
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