Supplier News Breaks
Disney Villains beauty line debuts at Walgreens
October 4th, 2013
GLENDALE, Calif. – Later this month, Walgreens is slated to host events to mark the launch of the new Disney Villains Beauty Collection.
Disney Consumer Products said the drug chain will have beauty makeover events at stores in three major cities — New York on Oct. 18 (1471 Broadway), Chicago on Oct. 22 (151 N. State St.) and Los Angeles on Oct. 25 (1501 Vine St.) — where makeup artists and nail technicians will create fabulous looks for participants.
Introduced this month, the new collection embodies characteristics of "wickedly beautiful" Disney villains Cruella De Vil, Evil Queen, Maleficent and Ursula, the company said. With items ranging from beauty look books, nail polish and nail art to hair accessories, eyelashes and cosmetic bags, the line is available at Walgreens locations nationwide.
Each e.l.f Cosmetics Disney Villains Look Book ($9.99) features one eyelid primer, six eye shadows, one brightening eyeliner, one liquid liner, one mascara, one lip color and one eye shadow brush. Meanwhile, the Disney Villains collection of Ardell Lashes ($7.99) features sets with three lash styles, lash adhesive and tutorials on how to get the look of each villain.
Also from e.l.f cosmetics, the Disney Villains 12-piece nail polish cube ($9.99) has four polish trios, including Cruella De Vil (Nude, Smokin Hot, and Smoky Brown), Evil Queen (Pot of Gold, Cranberry and Thunderstorm), Maleficent (Bubble Gum Pink, Mod Mauve and Gina Girl) and Ursula (Coral Dream, Mint Cream and Sea Escape). The Disney Villains Kiss Pro Nail Art Kits ($9.99) offer jewels and decorative stickers to create a one-of-a-kind look.
The collection also features SOHO Beauty cosmetic bags ($10) — including a weekender bag, a round train case, a clutch and a two-piece clutch set for storing beauty essentials — and charmed ponytailer hair accessories ($7.99), including Cruella De Vil-themed spotted prints, Maleficent-themed charms, and red and metallic Evil Queen and passionate color Ursula accessories.
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