eb5, a pharmacist-created brand of anti-aging skin care products, has unveiled a new formula and new packaging for its products.


eb5, new formula, new packaging, anti-aging skin care products, Donna Heldfond












































































































































































































































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eb5 debuts new formula, new look for anti-aging cream

August 6th, 2014

PORTLAND, Ore. – eb5, a pharmacist-created brand of anti-aging skin care products, has unveiled a new formula and new packaging for its products.

The company said Tuesday that reformulated product maintains the anti-aging benefits of the traditional formula and adds further refinements to results in an even healthier formulation that is paraben-free, vegan, gluten-free, non-GMO, fragrance-free, hypo-allergenic and cruelty-free.

According to eb5, the traditional eb5 formula is a patented blend of wrinkle-reducing vitamin A, free-radical fighting vitamin E, strengthening vitamin B, and natural botanical ingredients including moisture-encouraging oat flour and soothing comfrey root. The company noted that the formula is proven to reduce the appearance of wrinkles and fine lines, remove signs of inflammation and restore moisture to dry, aging skin.

The reformulation coincides with updated packaging for all eb5 products. The new packaging boasts a cleaner, more contemporary design that reflects the modern formulation of the product inside, the company said.

"eb5 products have withstood the test of time by meeting the evolving needs of our customers," stated Donna Heldfond, president and chief executive officer of eb5. "We are so proud to offer a new formula that is simpler and healthier than ever while maintaining the anti-aging power that our loyal customers have come to expect from eb5."

eb5 products are sold online at eb5.com and in Walmart, Ulta, and select Walgreens and CVS drug stores, as well as at many independent drug stores and retail chains nationwide.

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