Gotcha Covered, a line of head lice preventive hair care products for children, is now at Walgreen Co.'s drugstore.com and Walgreens.com online stores.


Gotcha Covered, lice preventive hair care products, Innovative Products Ltd., Walgreen, Walgreens.com, drugstore.com, Gotcha Covered Shampoo, Gotcha Covered Conditioner, Gotcha Covered Styling Gel, Gotcha Covered Leave-In Detangler, Gotcha Covered All-Purpose Surface Shield Spray






































































































































































































































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Gotcha Covered lice prevention hair products build retail presence

May 13th, 2014

EAST MEADOW, N.Y. – Gotcha Covered, a line of head lice preventive hair care products for children, is now at Walgreen Co.'s drugstore.com and Walgreens.com online stores.

Innovative Products Ltd., the maker of Gotcha Covered, said Tuesday that it's continuing to expand its online and brick-and-mortar store presence across North America and the Caribbean to establish the brand as a leader in lice prevention hair care.

Announced at the end of March, Gotcha Covered — created primarily for children — is mild enough for daily use and is pediatrician-approved, lab-tested for efficacy and parben/sulfate free. Featuring natural ingredients, the product line includes Gotcha Covered Shampoo, Gotcha Covered Conditioner, Gotcha Covered Styling Gel, Gotcha Covered Leave-In Detangler and Gotcha Covered All-Purpose Surface Shield Spray.

The products carry a suggested retail price of $9.99.

Besides online availability at drugstore.com, Walgreens.com and HBAProducts.com, Gotcha Covered products also are sold at Dexter Pharmacy, Ehrhardt Pharmacy, HomeTown Pharmacy, People's Pharmacy and Value Drugs locations.

Innovative Products noted that Gotcha Covered provides a nontoxic range of lice prevention products for parents concerned about preventing an infestation of lice in their children's hair.

"Lice know no geographical boundaries, and we know that parents everywhere need to feel confident their children will be free of head lice all year round at both school and camp," a company spokesperson stated. "Head lice continue to be a problem that impacts children of all ages and socioeconomic classes, and many parents are not aware of the prevalence of lice infestations in the summer months. The issue tends to get more attention during the school year. However, parents should remain diligent during the summer months, as kids are swapping baseball caps, sporting equipment and are more closely interacting during the summer."

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