Supplier News Breaks
GunOil, PINK build chain drug retail presence
October 3rd, 2012
LAS VEGAS – Distribution to Walgreens and CVS drug stores has helped fuel consumer interest in Empowered Products' GunOil and PINK sexual wellness brands.
The company said Tuesday that the growing retail store presence of its sexual lubricants and libido-enhancing supplements also is being supported by increased online activity. Since launching its interactive branding sites at PinkForUs.com, GunOil.com and EmpoweredProducts.com earlier this year, the company has received more than 200,000 requests to date.
"This expanding and direct connection with consumers requesting to experience our feel-good lubricant formulas is extremely valuable to increase the recognition of our PINK and GunOil brands," stated Scott Fraser, president and chief executive officer of Empowered Products. "I am absolutely confident that once we put our products in the hands of a consumer, we will have a customer for life. Since shipping our first Walgreens order in February 2012, we have been expanding our pursuit of increasing shelf space in the over 21,000 retail outlets of the big three U.S. drug store chains."
The company's lineup of 17 products includes a range of personal lubricants and sexual performance enhancers under the GunOil brand for men and the PINK banner for women.
"I view our continued expansion of both shelf space and sales of our PINK and GunOil brands into national chains and direct to our end-consumers as the primary catalysts for our company's long-term growth," Fraser noted. "When we began selling our sexual wellness lubricants over 10 years ago, they were only available in adult product venues. Today, our products are steadily gaining market share through mainstream retail outlets nationwide such as Walgreens and CVS."
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