Supplier News Breaks
Hershey adds to Halloween lineup
October 1st, 2013
HERSHEY, Pa. – Hershey Co. is introducing eight new items for its roster of Halloween treats.
The chocolate and candy maker said Tuesday that favorites such as Reese's Peanut Butter Cup Minis and Rolo Caramels in Milk Chocolate now come in snack-size versions, and Jolly Rancher Caramel Apple Flavor Lollipops are now available for a limited time.
Other new offerings include Jolly Rancher Crunch 'N Chew Snack Size; assorted chocolate and sweet candy in a 250-piece snack size (Hershey's Milk Chocolate, Reese's Peanut Butter Cups, Twizzlers Strawberry Twists, Kit Kat Miniatures and Jolly Rancher Hard Candy); Super Snack Size Stand Up Bag chocolate and sweet candy in a mixed assortment, 160-piece snack size (Hershey's Milk Chocolate, Jolly Rancher Lollipops, Jolly Rancher Stix, Twizzlers Strawberry Twists, Kit Kat and Jolly Rancher Crunch 'N Chew); and assorted chocolate sweet candy in a 100-piece snack size (Hershey's Milk Chocolate Tombstones, Reese's Peanut Butter Pumpkins, Kit Kat, Jolly Rancher Lollipops and Twizzlers Strawberry Twists).
Hershey also highlighted other items for trick-or-treaters, such as the Cadbury Screme Egg Candy, which has a green candy yolk, and Reese's Peanut Butter Pumpkin or Kit Kat Halloween Bar, which comes in four spooky bar designs, including "Happy Haunting" and "Best Witches."
The company added that the new Rolo Caramels in Milk Chocolate come dressed in gold, orange and red foils, matching Halloween decor as well as the returning favorite Hershey's Kisses Brand Pumpkin Spice Flavor.
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