Supplier News Breaks
Inergetics introduces Bikini Ready Energy Gummies
May 13th, 2014
NEWARK, N.J. – Inergetics Inc. has rolled out Bikini Ready Energy Gummies nutritional supplements, designed to energize workouts, boost metabolism and reduce fatigue.
The company said Tuesday that Bikini Ready Energy Gummies are its most recent addition to the Bikini Ready line of women's weight-loss solutions, which include Weight Loss Catalyst, Fashion Multi and Cleanse Cleanse nutritional supplements as well as Yummy Shakes.
"We are excited to add a flavorful and fun option to our already outstanding line of weight loss supplements for active women," stated Mike James, chief executive officer of Inergetics. "We believe the convenient gummy format to be the perfect addition to the Bikini Ready line as we look to expand our brand in 2014. The Energy Gummies will provide healthy and lasting energy to our customers looking to maintain a highly active lifestyle."
The company also announced the launch of a new Bikini Ready Lifestyle website, bikinireadylifestyle.com, featuring photos, videos and blogs from its two Bikini Ready spokeswomen, professional surfers Anastasia Ashley and Christa Alves.
The new product launch will be supported by a national advertising campaign, including a freestanding insert on May 18 featuring Ashley. The campaign will appear in prominent magazines such as InTouch, Life&Style, Shape, Fitness, Star, OK! and Women's Surf and Style Magazine, as well as select digital and social media platforms.
"Our content-driven Bikini Ready Lifestyle website and national advertising campaign will work together to reach the growing number of consumers interested in an active and healthy lifestyle," commented Jim Kras, Inergetics' chief marketing officer. "As the summer bikini season approaches, we're thrilled to give Bikini Ready the enhanced online presence it deserves while offering our customers a range of exciting and informative new features."
Bikini Ready products are sold at Winn-Dixie, Bi-Lo, Meijer, Harris Teeter, Ingles and Hy-Vee stores, as well as online at Amazon, drugstore.com, DrVita.com, LuckyVitamin.com and coming soon to Bodybuilding.com.
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