Supplier News Breaks
Inergetics to launch Martha Stewart women's supplements
May 14th, 2013
NEWARK, N.J. – Inergetics Inc. has entered into a partnership with Martha Stewart Living Omnimedia to create Martha Stewart Naturals, a line of six dietary supplements to support women's health.
The nutraceuticals and nutritional supplement maker said Monday that the affordably priced Martha Stewart Naturals women's supplements will be available at retailers and drug stores starting this fall.
According to Inergetics' website, the Martha Stewart Naturals line will include a multivitamin and specially crafted supplements to address digestion, anti-aging, menopause, bone support and hair/skin/nails.
"I envisioned nutritious, whole food-based supplements for women who live their lives the way I do: healthily and with passion," Stewart said in a statement. "I have confidence that consumers will recognize the high quality and nutritional value these formulas deliver, and that they will become as excited about them as I am."
Inergetics said Martha Stewart Naturals will be the first branded line of women's supplements on the market today.
"We believe Martha Stewart embodies healthy living and well-being, putting that same philosophy in everything she does. Needless to say, what better name to advocate these new products than Martha Stewart ?" stated Mike James, chief executive officer of Inergetics.
Inergetics other products include Surgex Sports Nutrition, Bikini Ready weight-loss lifestyle solutions and the SlimTrim premium value diet brand.
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