Supplier News Breaks
Kellogg teams up with host of 'The Doctors'
June 9th, 2014
BATTLE CREEK, Mich. – Kellogg is partnering with Dr. Travis Stork, host of the Emmy-winning talk show "The Doctors" and a board-certified emergency medicine physician, to educate families about the importance of breakfast and the nutrition they can get from a simple bowl of Kellogg's cereal and milk.
Kellogg said Monday that it will work to help families "cut through the nutrition clutter" and educate them about the importance of protein and grains that can be found in a serving of Kellogg's cereal and a cup of skim milk.
Grains and protein can be found in one serving of their such Kellogg's cereal as All Bran, Frosted Mini-Wheats, Raisin Bran and Special K Original, with one cup of skim milk, the company noted.
A best-selling author, including such titles as The Doctor's Diet, The Lean Belly Prescription and The Doctor Is In: A 7-Step Prescription for Optimal Wellness, Stork recommends that families get protein in every meal as it's essential to satisfying hunger and maintaining a healthy weight.
"I am a big believer that breakfast is the most important meal of the day," he said in a statement. "It's not just whether you eat it, but what you eat. And having protein with whole grains during breakfast is a great option. Protein is an essential building block for the body, and whole grains provide energy. Starting the day with a cereal and milk breakfast, like a bowl of Kellogg's All-Bran and one cup of milk, is an easy and convenient way to get the day started right."
The potential benefits of a cereal and milk breakfast, Stork said, include whole grains, which help to efficiently refuel after the overnight fast, and protein, which helps retain and rebuild muscle mass that can be lost daily by the body. Also, cereal and milk is a leading source of 10 nutrients in people's diets, and a serving of cereal, like Kellogg's Frosted Mini-Wheats and one cup of skim milk, can provide nutrients many people may not get enough of, including fiber, calcium, vitamin D and potassium.
The top three nutrition elements that people say they are looking for in their breakfast are fiber, whole grains and protein, and a bowl of cereal and milk can be one the easiest ways to get all three of those elements, and at only 50 cents a bowl, according to Kellogg.
"We are so excited to partner with Dr. Stork to spread the news that a bowl of Kellogg's cereal and milk provides the protein and grains you need to start the day right," stated Noel Geoffroy, senior vice president of marketing and innovation for Kellogg U.S. Morning Foods. "He is a breakfast supporter and believes in the nutritious combination of cereal and milk."
The company said Stork will be working with Kellogg's throughout the year to educate families about the importance of starting the day with a nutritious breakfast.
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