Supplier News Breaks
Lay's STAX to kick off its first NFL promo
September 10th, 2013
PLANO, Texas – The Lay's STAX potato crisps brand is teaming up with the National Football League for its first-ever football-themed promotion.
Frito-Lay North America said Tuesday that through the "Game Day Click-Off" sweepstakes, hosted on the Lay's STAX Facebook page, fans of Thursday Night Football and Lay's STAX crisps will have the chance to engage with the brand, share their love of football and win prizes, including the snack and the grand prize: tickets to Super Bowl XLVIII in New York/New Jersey.
Each week between Sept. 12 and Dec. 12, after the first score of each Thursday Night Football game on the NFL Network, the brand will activate the Game Day Click-Off promotion via the NFL tab on the Lay's STAX Facebook page. The first 1,000 fans who log on and enter the sweepstakes after the first score of the game will win prizes, including free Lay's STAX potato crisps, and be entered for the chance to win a trip to the Super Bowl.
And every Friday following the game, fans can "STAX Poetic" by tweeting "how they kick back and crunch" during Thursday Night Football, tagging @FritoLay and using the hashtag #STAXpoetic, for a chance to win 10 cans of their favorite Lay's STAX flavors as well as NFL-themed merchandise.
"As we celebrate 10 years of bringing snack fans great flavor and crunch, the Lay's STAX brand is excited to launch the Game Day Click-Off Facebook sweepstakes," commented Alanna Cotton, vice president at Frito-Lay. "Thursday Night Football adds some extra excitement to the end of the work week, and we're thrilled to partner with the NFL to give fans even more reason to enjoy game day from the comfort of their own homes."
Stacked in a portable, resealable and crush-resistant containers, Lay's STAX potato crisps come in six core varieties, including Original, Cheddar, Hot'n Spicy Barbecue, Mesquite Barbecue, Salt & Vinegar, and Sour Cream & Onion, as well as additional flavors such as Buffalo Wings with Ranch, Bacon and Cheddar Potato Skins, Jalapeño Pepper Jack and All-American Cheeseburger. The Lay's STAX Que Rico line offers spicy flavors such as Abodabas, Limon, Chile Limon and Flamas.
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