Supplier News Breaks
L'eggs rolls out run-resistant sheers
October 8th, 2012
WINSTON-SALEM, N.C. – L'eggs Hosiery has introduced Silken Mist Ultra Sheer with Run-Resistant technology.
The company said Monday that the run-resist technology, once available only in department stores, employs a blend of soft and silky, innovative yarns that make sheers less prone to run. The result is beautifully sheer legs with a flawless look that complements every fashion style.
The new hosiery is available in stores nationwide for a suggested retail price of $5.99. New L'eggs Silken Mist Ultra Sheer comes in Jet, Black Mist, Nude, Sun Beige and Coffee and in sizes A, B and Q.
"It's the perfect marriage of beauty and innovation," stated Angela Hawkins, general manager of hosiery for HanesBrands. "With this new product, women can feel confident about their appearance at work and late into the evening."
L'eggs is launching the new Run Resistant Ultra Sheer with a campaign that aims to inspire women to "Live More and Run Less." L'eggs is bringing back its popular sweepstakes where consumers have a chance to win a trip to New York City, the fashion capital of America, for a style makeover with celebrity stylist and author Phillip Bloch.
To enter the "Live More. Run Less!" sweepstakes, consumers can visit www.leggs.com through Nov. 18, 2012. No purchase necessary. See official rules for details. The full grand prize package, valued at nearly $10,000, includes coach-class airfare for the winner and a guest, including three nights hotel stay with double occupancy, meals and transportation and a New York City dinner cruise for two. A $2,000 shopping spree in select stores with Bloch will be provided, as well as a haircut and style session at a premier hair salon.
In addition, a total of six weekly prizes will be awarded that will include a "Live More. Run Less!" gift pack comprising of a $200 gift card to Target, CVS or Walmart, L'eggs Silken Mist legwear and a L'eggs "Live More. Run Less!" logoed T-shirt.
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