Supplier News Breaks
Little Busy Bodies unveils licensing pact with P&G
June 25th, 2013
CINCINNATI – Little Busy Bodies LLC has entered a licensing agreement with Procter & Gamble Co.
The companies said Tuesday that under the pact, Little Busy Bodies — the creator of the popular Boogie Wipes — will make and market a line of saline-infused products under P&G's Puffs brand.
Due out this month is Puffs Fresh Faces, a moist saline tissue for adults. Puffs Fresh Faces also can be used for removing makeup, cleaning or refreshing the face after a long day or tough workout, and for controlling sneezes and mucus-filled moments caused by colds, the flu and allergies.
"When we first developed Boogie Wipes in 2007, we knew saline worked wonders when it came to cleaning and soothing stuffy noses. We also knew saline had positive effects on the skin and ultimately wanted to tap into that knowledge when the time was right," stated Julie Pickens, chief executive officer of Little Busy Bodies. "Our partnership with P&G has really allowed us to build on the technology behind the use of saline for personal care and to realize our goal of taking moist saline wipes to the next level."
Puffs Fresh Faces will be offered in fresh scent, light lavender, with a touch of Vicks, and fragrance-free varieties and come in 15-count packs for $1.99 and 45-count packs for $4.99.
"Little Busy Bodies came to P&G as a potential Connect+Develop open innovation partner, bringing to the table a solid commitment to innovation, consumers and partnership," commented Laura Becker, general manager of Connect+Develop and global business development at P&G. "Our collaboration resulted in Puffs Fresh Faces, giving consumers a new way to use a trusted brand."
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